A keynote at the heart of today's business AI challenges
On July 2, 2026, Lyon hosted the 11th edition of the Entreprises DU FUTUR 2026 Congress, an event that has become a must-attend gathering for executives and decision-makers seeking to anticipate the major transformations shaping the future of work. Among this year's speakers, Youssef Tagemouati, Managing Director of GLS France, addressed a highly relevant topic: "Agentic AI: The CEO's New Copilot."
At a time when organizations must process ever-increasing amounts of information while accelerating decision-making, AI is opening up new opportunities for both leaders and employees. Beyond the technology itself, its true value lies in its ability to transform ways of working, free up time, and enable people to focus on higher-value activities.
AI: A Copilot for Saving Time and Making Better Decisions
The first benefit highlighted by Youssef Tagemouati is time. AI makes it possible to quickly process large volumes of information, delve deeper into analyses, and streamline decision preparation.
For business leaders, this capability is a powerful lever. By automating or accelerating certain tasks, AI enables them to devote more time to strategic priorities and activities that genuinely create value.
The goal is not to replace human decision-making, but rather to give leaders greater capacity to decide, analyze, and act.
(See Episode 1 below)
Three Convictions for Getting Started with AI
"The best way to start is simply to start." Youssef Tagemouati structures his vision around three key convictions: using AI to save time and make better decisions, encouraging teams to embrace these new capabilities, and leading by example as a business leader.
Many companies feel they are already behind on AI adoption. However, Youssef Tagemouati reminds us that AI adoption is still in its early stages and that success does not require a perfect strategy from day one. What matters most is experimenting, learning, moving forward, accepting mistakes, and above all, having the courage to take action.
(See Episode 2 below)
How to Spread the "AI Virus" Across Teams
Transformation cannot rely solely on providing tools. According to Youssef Tagemouati, the real challenge is to spread the "AI virus" until the desire to experiment becomes collective.
1. Inoculation: Creating the Desire to Explore
Everything begins with a concrete demonstration during a meeting: testing AI live on a real business challenge. Within seconds, a solution takes shape where several hours of work might otherwise have been required.
2. Incubation: Making the Tool Your Own
Once curiosity has been sparked, individuals begin developing their own use cases. AI becomes personalized according to each employee's role, needs, and profile.
3. Breakthrough: Unlocking the Full Potential
New use cases emerge, often far beyond what was initially imagined. Every employee discovers their own way of leveraging AI, and both the potential of the tool and of the individual using it are fully revealed.
(See Episode 3 below)
The Key Role of Leadership in Transformation
Successful AI adoption ultimately depends on strong leadership. Executives and managers play a critical role by experimenting with the technology themselves, sharing their discoveries, and demonstrating that new ways of working can be tested and embraced.
This leadership by example helps build a culture in which employees feel empowered to experiment, learn, and even make mistakes.
The objective is to enable everyone to become an "augmented employee", capable of using AI to develop skills, improve efficiency, and actively contribute to the organization's transformation.
(See Episode 4 below)
Through his presentation, Youssef Tagemouati provides a clear roadmap for any leader seeking to turn Agentic AI into a genuine performance driver: save time to make better decisions, establish simple and actionable principles, foster a culture of experimentation across teams, and personally embody the change.
At GLS France, we are experimenting, learning, and moving forward together on this journey.